2 Dirty Secrets About Starting Your First Blog

start a blog
Let me preface this by telling you that today I’m writing a love note to people who’d like to start a blog. 
This is for every former English major who needs a creative outlet and everyone who wants a space to share their recipes/outfits/insights.

If you’ve already got an awesome, established blog here’s an amazing live webcam of otters.

Still here? Wonderful!

When you’re thinking about starting a blog, it’s spectacularly easy to get overwhelmed. It’s easy to over-research, psych yourself out, and decide that you clearly can’t begin till you have your own domain, professional headshots, and an amazing mailing list opt-in.

While you’re doing all that research, you’ll find all sorts of good advice about the things you need in order to start a blog. You will be told that you need to be on lots of social media platforms and that you need to use gorgeous photos. You’ll read about the importance of building your list and how to optimize your posts.

That’s all good advice! But you know what you really, actually need in order to start a blog?

The desire to start a blog.

You won’t know if you like writing on the internet until you do it. You won’t know how fast you write, how long it takes to assemble a post, how people feel about your writing until you do it.

And as soon as you start, you’ll discover two dirty secrets.

1. You need way, way less to start a blog than you’ve probably been lead to believe
For the first four year of Yes & Yes I spent $13 a year on it. I took photos with my ancient digital camera and wrote on a $300 netbook or my work computer. I cobbled together the design on my own and I USED A YAHOOMAIL ACCOUNT AS MY PROFESSIONAL EMAIL. I still managed to book sponsors, publish two ebooks and write blog posts that went viral.

2. It will take a while for anyone to notice your blog
For the first few months of your blog, not many people will be reading. That sounds a bit depressing, but you can choose to view that time as a space to experiment and get your internet legs. For those first few months, it won’t matter if you publish something controversial or riddled with typos. You can use this time to figure out what works for you and what doesn’t. Once you’ve got thousands of readers it’s a lot harder to publish haikus about your Brazilian wax.*

So dear would-be blogger, this is your permission to just start. Just try.

P.S. If you’re a small business or a consultant, I would recommend a slightly more studied, professional approach to starting a blog. You don’t want to send clients to a janky .blogspot.com website full of broken links! Here’s a list of things I suggest doing before you launch your blog.


photo by Zoe // cc

4 Ways To Be A Boss In Work And Life

This guest post comes to us via Kathleen Shannon. Kathleen just launched a podcast with her creative comrade Emily Thompson called Being Boss. We talk about doing the work, being boss in work and life release, creative collaboration, what to do when you’re freaking out about money, and how to embrace your personal brand.  You can find more, including their secret episode on cultivating confidence, at www.lovebeingboss.com or subscribe on iTunes

be a boss

When I first started working for myself as a freelance graphic designer I knew I wanted to be in control of my days and make money being creative. But I had no idea how to be my own boss and have learned a lot along the way. Today I own a booming business helping other creative entrepreneurs not only get their vision on paper but create a brand that really feels like them. Along the way, I learned that there is no such thing as a work/life balance for creative entrepreneurs – it’s more like a work/life blend. (And most of us like it that way.) But nobody teaches you how to navigate those blurry lines in art school and get paid to do it.

So today I’d like to share with you 4 ways for being boss in work and life:


I was never great at sports, but I always did best when I was feeling confident and unafraid of breaking something. My body always seemed to move a little faster when my mind was in the right headspace. Being your own boss is the same way – when you’re in your right mind the rest will follow. I get in the right mindset by reading memoirs from other brave creative women like Tina Fey and Amy Poehler, listening to good podcasts, and adopting positive mantras like “I’m wildly productive and living the dream” (which is especially helpful when I’m feeling “crazy busy”.)


One of the best parts about working for yourself is total freedom to work in your pajamas and eat cereal for lunch at 3PM. But total freedom can backfire and leave you feeling scattered and unfocused. I like to start my day with a routine of waking up at 6:15AM, eating the same breakfast every morning (overnight steel cut oats with two eggs whisked in), and knocking out three pages of free-form writing. I also like to schedule everything, including my workouts, into my Google calendar. Find consistency and ritual in your days by adopting little habits and routines where you can; it will make you feel professional but on your own terms.


The hardest part about being your own boss is knowing when to leave work – because work is always with you, especially if you love what you do. Setting healthy boundaries is essential to avoid turning into a workaholic and burning out. The best way to set some boundaries is to set work hours (even if it’s unconventional hours) and to have a defined office space or nook if you work from home.


One of the biggest struggles I hear from creative entrepreneurs, especially those who are going from a day job to build their own dream job, is feeling isolated and alone. Even introverts need a little creative collaboration (or simply a vent session) from time-to-time. Sometimes when I’m feeling lonely I’ll get dressed and work from a coffee shop – I usually always end up seeing a friend, making new acquaintances (and sometimes clients!) or at the very least appreciate a change in scenery. If you live on an island (or in the middle of nowhere) and can’t meet up with creative peers check out online resources like a Facebook group or online mastermind dedicated to connecting creatives with each other. Just because you’re your own boss doesn’t mean you have to go it alone!

Are you your own boss? Or trying to be? Tell us how you manage in the comments!

P.S. How To (Nicely) Set Boundaries With Your Clients + My ‘Collaboration Guidelines’

A Kinder, Smarter, Better Way To Think About Blogging

a better way to think about blogging
Here’s a great way to feel terrible about yourself and doubt your internet abilities:

Google ‘rewardstyle highest earner.’

(Don’t do it! Did you do it? Gah! Dooooon’t!)

If you do that (which you shouldn’t) you’ll find all sorts of information about fashion bloggers who earn multiple six-figures by posting gorgeous, professional-level photos of their cleverly assembled outfits.

And then, if you’re human, you might decide
a) you should start a blog and make a bunch of money
b) that the blog you already have clearly sucks because you’re not earning six-figures on affiliate links for skorts

I say this because I’ve done it. The self-doubt part. The why-am-I-not-making-more-money part.

I’ve glared at my sweet little blog and cursed my own inclination for posts that can’t really be monetized and aren’t ‘Pinterest-friendly.’ I’ve wondered if I should start posting about makeup and clothes even though I have a three-product makeup bag and just rotate through three sundresses from Target.

This mindset is completely unfair. It’s disrespectful to my own hard work, to my blog, and even to my readers. While Yes & Yes hasn’t brought me zillions of dollars, it brought me experiences and opportunities I didn’t even know existed.

It introduced me to some of my closest friends and helped me meet amazing people while I traveled. It found me on-camera gigs, writing jobs, a literary agent, and an app developer. It gave me (another) reason to try new things and a place to share them. It gave me a space to share important stories and connect like-minded people.

And I think that’s the reality of blogging in 2015. Sure, it’s possible to earn a living from ad space and affiliate links. It’s also possible to earn a living as a professional athlete or an astronaut.

You’ll like blogging more if you view it as an opportunity maker rather than a money maker.

We’ll all enjoy our blogs more if we see them as a means to an end. Luckily, we get to choose what that ‘end’ looks like. Maybe it’s establishing yourself as an expert so you can book more clients. Maybe you’re uniting people around a common cause or starting an important conversation. Maybe you’re developing your photography portfolio or interviewing your professional idols. For nearly every opportunity, there’s an online instigator.

Give your online space the credit and love it deserves. (We all know that life experiences are worth more than skorts, right?)

How has blogging affected your life? What opportunities has it presented? Do you ever get hung up on how much money you’re making directly from your blog?

photo by  // cc

Hurry! Or these 9 helpful blog posts will get cold!

Isn’t this cute? Download it here

It’s the end of the month! I’ve been stockpiling great links for you!

If you’re suffering from blogger’s block, Jess has six great places you can find content ideas.

If you can only spend a limited amount of time on social media, how should you spend it?

I loved Michelle’s post about how freelancers need to stop giving each other limiting advice.
Every time I’ve asked for help in replying to a terrible email, when I thought it has been clear that my main issue is in composing a break-up reply that does not turn into just one big long blue streak of swear words, I’ve had people respond suggesting ways I can salvage the project and keep working with the client.

Ooooh! 10 interesting ways to use Instagram!

Want to make your life better? (Dur, we all do.) Five simple emails you can send that will do just that.

What’s the daily habit that contributed to Steve Jobs success? (It’s not what you’d expect.)
Think about work/life integration, not balance. “Balance” suggests that the two are opposite and have nothing in common. But that’s not true. If you keep them separate, you don’t learn to transfer what you do successfully in one domain to the other. When we’re mindful, we realize that categories are person-constructed and don’t limit us.

Food bloggers! Or anybody who photographs things inside! This is for you! 5 ways to improve your photography with artificial light.

Co-signed on this: the biggest mistake I made starting my freelance business.

Also: Email guidelines for the world.

And a few posts you might have missed: 2 Lazy Things I’m Doing To Improve My Writing + Business By Osmosis and How To Win Friends + Influence Buyers On Instagram

How To Write 2,732 Blog Posts Without Losing Your Damn Mind

write blog posts
In internet years, I am a stegosaurus.
I am a pterodactyl circling the tar pit.
I am a wooly mammoth, nibbling a bit of lichen.

All of this is to say – I’ve been blogging for a long, long time.

As I type this, there are 2,732 posts in my archive. Two thousand seven hundred thirty-two! Since the summer of 2008 I’ve been posting between five and seven times a week. I posted while I was working full time, I posted while I was working full time and tutoring on the side, I posted while I was backpacking around India, Asia, and the Antipodes for 10 months.

I will be the first to acknowledge this is ridiculous. Really and truly, you don’t need to post this frequently. I am a Virgo, eldest child of Germanic heritage; my insane work ethic is something I come by honestly but I’m not sure I’d recommend it. If I could turn it off, I would!

With that said, I know that many people struggle to post regularly or to develop an editorial calendar that works for them. If you’ve been blogging for a long time and you feel like you’re burning out or if you’re just starting and struggling to find your footing these tips might help.

1. Create post series
It’s a million times easier to come up with ideas when you’re thinking within an established framework. I have six post series; each of them ties into different offerings, different types of readers, and different potential sponsors. Mini Travel Guides tie into my travel ebooks, Real Life Style Icon interviews help me reach new readers (and introduce my readers to new blogs), the Kitchen Globetrotter series is Pinterest catnip.

It’s so much easier to plan out my month when I’m thinking “What type of food should we write about for Kitchen Globetrotter this month?” rather than “What in the world should I write about?”

2. Write things that are directly related to your services and offerings
When you’re stuck for an idea, just have a look through your sales pages. What problems are your products solving? Write content that relates to those problems.

Problem solved by your product: decluttering your house
You write a post about: organizational tools that will help you declutter

Problem solved by your product
: long-term solo travel
You write a post about: how to take a sabbatical from work

3. Bring on contributors
Contributors will make your blogging life so much easier! I have two contributors who write about topics I don’t know about (vegan cooking and DIYs) and their posts get favorited and shared all over Pinterest. Contributors can lighten your writing load, attract new readers, and share expertise in areas you don’t know about.

4. Take time to refill your creativity/inspiration bucket
You know where I get my best ideas? Sitting in my office, in my yoga pants, with a cold cup of coffee. Juuuuuust kidddding! I get my best ideas when I’m out and about – walking around my neighborhood, road tripping, taking a dance class, or chatting with friends at a new restaurant. If you’re looking to get new ideas, you’ll probably have to get at least slightly outside your comfort zone.

5. Stop posting so damn much
This is just as much of a note-to-self as a note-to-you. About a year and a half ago I stopped posting on Fridays; I post four times a month here and one of those posts is a link round up and one is a guest post. It’s important that you post regularly, but it’s also important that you don’t burn out and hate your life.

If you’re a blogger who writes a ton – how do you do it? Share your tips in the comments!

P.S. A version of this post appeared on Evolve + Succeed, but I was so happy with it I wanted to re-post it and share it with you guys!

photo by Laineys Repertoire // cc

How To Add Fascinating, Engaging Personality To Your Blog

add personality to your blog

Now, a giant disclaimer to start this post.  I don’t think I’m particularly fascinating. I do, however, think you are fascinating and when I can see your personality in your writing? I think that’s pretty dang engaging.

With that said, one of the sweetest things I hear about my writing is “I feel like I know you!” or “I feel like you’re just talking to me – it doesn’t feel like reading!”

(I think that says more about my propensity for parenthesis and usage of the word “like,” but I’m choosing to view it as a compliment.) 

In fact, people often hire me to ghostwrite because they feel their writing is a bit, well, drier than they’d like. It can be especially hard to work personality into posts about things like marketing methods or photo formatting.

So if you find yourself asking “How can I communicate my amazing sense of humor and love of cat videos into this post about a/b split testing?!” this post is for you.

Here are four ways you can add more you to your writing – regardless of the topic.

1. Start with a personal anecdote
Just about everything I write starts with a short story about how I came to write about this topic – I was writing for a magazine in Malaysia and didn’t have time to blog, my friend described me as “the one with boundaries,” Amber told me that the Griffith Observatory was her “church.” These are all true (with occasional editing to protect my more private friends) but this peek into my life helps me connect with my readers.

2. Write like you talk

I know a Ph.D. candidate who really does pepper his language with polysyllabic adjectives and references to classic literature. Everybody else I know jokes, asks questions to make a point, or uses the word ‘like’ way too much (myself very much included.)

If you’re struggling to write in a more personal style, try improvisational dictating. Use the voice recorder on your phone and spend a few minutes talking – using your normal, everyday speech patterns – about a topic you’d like to write about. Transcribe and lightly edit the results – are they more ‘friendly’ or engaging than what you’d usually write?

3. Reference movies/books/music/internet cats that are important to you
When I reference Leslie Knope, you know I watch Parks and Rec. When I name drop Grumpy Cat or Sufjan Stevens or the Greek myth of Sisyphus, you immediately know more about my life and personality than if I’d spent a paragraph spelling out my appreciation for cats and moving, story-based folk music.

If you’re a committed Game of Thrones fan, reference that. If you love Beyoncé and her marketing methods have inspired you – write about it. It’s an easy way for us to get to know you and connect with you!

4. Use your own photos
A straight forward post about Instagram filters instantly becomes more engaging when you share examples of your own photos. If you’re writing about how to refinish a floor, include photos of your dining room before-and-after (bonus points if you include a photo of you working the sander.) Some of my most popular, most commented on posts have included photos of me – even horribly awkward teenage photos! When we use personal photos we’re taking a visible, tangible step to connect with our readers. They appreciate it!

A note about professionalism: there are certain topic areas and certain audiences that are less likely to appreciate personality-filled writing. Finance and health care immediately come to mind.

But that doesn’t mean your writing needs to be complicated or boring. It’s common practice – across platforms and topics – to open a piece with a real life example. Is it a trope? Yes. Is it effective? Super yes. You can make just about any piece a better, more engaging read by keeping your sentences crisp and clean and avoiding the proverbial ‘five-dollar words.‘ Nobody wants to encounter those over their morning coffee.

Do you struggle to add personality to your writing? If you’re good at it, how do you communicate who you are through your articles and blog posts? Tell me all about it in the comments!

P.S. If you need help writing blog posts, I can do it for you.  Like, you spend the day at the beach and when you come back, you have a month of blog posts in your inbox. MAGIC.

pizza and cheersing photo by Meredith Westin. You should hire her!

How To DIY A Super Cheap, Super Effective Writing Retreat

DIY writing retreat
When my friend Natalie first told me what she does each month for her business, my thought process went like this

“Ohhh, that’s a good idea.”
“Ohhh, that feels too frivolous and indulgent for me. Good for her, not for me.”

But you should know I often have to be tricked into spending money. Like, I mentally compile a cost/benefits analysis for just about any purchase over $20. So when Natalie told me that every month she checks into a hotel for a two day writing and work retreat I was simultaneously intrigued and put off.

But then I had a free Sunday night.
And then I checked out Hotwire and found a ton of $40 hotels within a few hours of my apartment. I booked myself for just one night to see how things would go.

You guys? I’m going to do this at least once a quarter for the rest of my self-employed life.

In a 36-hour period, I wrote two months of blog posts. I analyzed my revenue streams. I got clear on which tasks, habits, and post series I should drop and which ones I should bolster and improve. I created an incredible amount of psychological and editorial breathing room for myself.

And I did it all for $40 (plus tax).

Want a DIY retreat for yourself? It’s pretty self-explanatory, but here are a few tips that made mine more productive and more fun. 

1. Print out everything you need or save it to your desktop
You don’t want to waste time and energy searching for a Kinkos in a strange town or fussing with corrupted files. I think this bit of preparation also helps you take your retreat more seriously.

A few (free) planners and workbooks that might help: Kyla Roma’s Website Clarity Workbook, Maria Ross’s 9 Days To A Better, Tighter, More Lucrative Brand Plan, Shareaholic’s downloadable editorial calendar template.

2. Gather all your notes and inspiration
I have a physical folder (how retro!) of magazine clippings that inspire me or images that light me up. Get all your inspiration in one neatly organized place so you don’t waste time hunting down That One Article From Real Simple or that very important post-it note.

3. Create draft versions for everything you want to write
Use Word or Google Docs to create a draft of every single document you want to write. This could be a super rough outline or just a title and an empty document. Either way, it will help you stay on task and remind you of what you wanted to be working on.

4. Book yourself a night or two in a hotel at least an hour away
This seems like a weird detail, but I find that it’s important to leave the city and be in the car for a significant amount of time. It really helps me extract myself from my day-to-day mindset. I make it into a mini road trip with gas station coffee, car snacks, and podcasts.

5. Tell your nearest and dearest you’ll be (mostly) unreachable and turn on your Out Of Office email reply
You don’t want to be distracted by brunch invitations or client emails during your allotted writing time. When I’m tucked away and writing, my dude and I forego our nightly check-in calls and everyone who emails me receives a polite “I’ll get back to you soon” auto responder.

6. Don’t ask for the wifi password when you check in
If you can resist the siren song of Facebook, you are a stronger human than I. I do my best, fastest writing when there are no distractions, so I don’t even ask the front desk for the wifi login.  If you’re super, duper serious you can even leave your phone in the glove compartment of your locked car so you won’t be tempted to fall down a social media hole.

7. Now write

No editing. No photo sourcing. No headline analyzing or a/b split testing. I like to use this time to bang out rough drafts filled with typos and questionable introductions. My edits are better when my first drafts have had a chance to age and cure; it’s freeing to write without too much concern about sentence structure.

8. Take breaks when you’re feeling burnt out
I like to treat myself to a nice dinner, work through a bit of yoga, or experience that hotel water pressure that’s a million times better than my apartment’s. What you probably shouldn’t do on your break: check your phone or watch three hours of tv.

I emerged from my retreat pretty exhausted, but proud of myself. I honestly can’t put a price on the peace of mind that comes with two months of scheduled posts.

Have you ever been part of a retreat – DIY or otherwise? Do you think you’d be willing to splash out? If you know of any other free/cheap resources that would be useful a retreat, leave links in the comments!

P.S. Did you know that when you sign up for my small business newsletter I’ll give your site a once over and send you 3 suggestions? FOR $0? It’s true. Sign up here!

P.P.S.  This is not a sponsored post, I’ve just found that Hotwire always has the best hotel prices! Let me know if you use other sites to find cheap hotels!

photo by Aleks Dorohovich // cc

How To Get Your Partner On Board With Your Business

This post comes to us via Katie Lee, a lifestyle designer and relationship expert who teaches small changes to help people go from daily grind to daily gratitude. She recently released a free ebook homeHAPPYhour so you can start your own ritual for better communication and deeper connection. Want to see how she does it daily? Follow along on Instagram.

get husband on board with business
So you’ve decided to finally start that business, write that book, take that next step you’ve been daydreaming about for years. You know it will be a little scary, a lot time consuming and probably crazy hard. You can’t enter this journey alone. In fact, the only way you’ll make it through – or even start – is if you have the support of your partner.

They have no idea what you’re talking about when you mention SEO, virtual assistants or guest posting so getting their full buy-in seems impossible.

Well, it’s not. Here are four steps you can take to ensure your partner supports you and is happy to do it. It involves some show & tell.

Tell first.

Tell them your why.
Are you creating a business so you can donate part of the proceeds to a cause that means something to you? Are you coaching others because it’s your natural gift? Do you eventually want to do something way bigger and this is a stepping stone?

Tell them that. Tell them your why so they can see that your side hustle isn’t just a “cute little hobby.” They’ll remember the powerful reason you’re doing what you’re doing and it will help them to support the long hours and singular focus.

Tell them how.
You’ve heard this before, but it’s definitely worth repeating “people aren’t mind readers” or “we teach people how to treat us.” Support is a really vague term and it means different things to different people. Saying “I need your support” is not enough. S-P-E-L-L it out.

“I need you to give me three hugs a day.”
“I need you to do the laundry during launch week.”
“I need you to turn the TV down on nights when I’m writing.”
“I need you to tell me I’m smart and awesome on a regular basis.”
“I need Oreos on-hand at all times.”

Whatever you need to succeed is valid, you just need to tell them what it is and how they can help.

Show them you’re serious.
It’s hard to support some one who is all talk and no action. Start taking steps towards your new goal so they can see you mean business. Most people have big dreams, but few follow through. You know that doesn’t describe you, but your partner may not. Start walking your talk on a regular basis, start by taking one big step forward. It will become easy to jump on your train when you’re moving full steam ahead.

Show them the path.
This is THE most important step, because this is where it clicks for them (and you!) Keep them posted both on your results and on the effectiveness of the support they’ve offered so far.

Show them the results of the steps you’ve taken. When your guest post gets published send them the link. When you get new subscribers or followers share that news with them. When you land your first big client share your excitement and the details with them.

Then – and this is key – show them the path of their support.
Thank them for their support (in a memorable way ;)) Then fine tune it for the future.

“This is one of those moments where I need a hug.”
“I need you to be really excited for this!”
“I need you to remind me why I’m doing this.”

Once they understand exactly how to support you, what happens when they do and the results of your work it becomes effortless to keep doing it.

Is your partner on board with your business? If they weren’t at first – how did you get them to take it seriously? I’d love to hear your stories in the comments!

Photo by  // cc

8 blogger approved + endorsed articles just for you

When I searched Etsy for internet-related items, the above print showed up, which I think is apropos.

Links I rounded up for you!

I haven’t used it myself, but I’ve been hearing great things about Asana “teamwork without email.” SIGN ME UP.

Should you repost your content on other sites? Could that hurt your SEO?

Real talk: there are very few short cuts to becoming successful, online or off. Stop asking me about your brand and start doing some work.
So this new quick hack of using social media and modern tech to build up your brand isn’t enough. It just isn’t. There is no substitute for honest hard work. You have to earn the privilege of building a “personal brand”, and the only way to do that is to actually execute.

Do you have a strategy for Pinterest? I super don’t. If you don’t either, let’s both read this.

I pay thousands every year in Paypal fees. Did you know if you switch to Paypal Business Payments you pay FIFTY CENT PER TRANSACTION? You could save hundreds or thousands of dollars a year!

Yup! An open letter to the lady who told me to look more “presentable”
Your worth, your expertise, your ability to succeed in LIFE and BUSINESS is not directly related to how pretty you are, where you live, how old you are, how much money you have, what your hair looks like, how many zits you have or how much you weigh.


If you’ve ever equated your job to your value as a human, my friend Megan’s story will resonate with you. What happens after you get laid off from your dream job?

Do you have fake followers on Twitter and Instagram? (It’s okay – everyone does!) Get rid of ’em.

And a few of my posts you might have missed: How to get more blog advertisers + 5 things to do before you launch your blog.

Have you read or written anything particularly great lately? Leave links in the comments!


6 colorful, competitive blog post ideas to try now

blog post ideas
Oh, but it can be hard to come up with content day after day, year after year.

We can, of course, rely on the old standbys The Listicle and The How To. Goodness knows I do. Every once in a while it’s nice to try something completely new and different, but how does one even do that? Is there anything new on the internet?

I’d like to think so. In fact, I even have a feedly folder called “non-boring post inspiration.” Last summer I shared seven of my favorites and I’ve been squirreling away even more. Take a look!

1. Inspirational saying visual roundup

blog post ideas 1
Posted by: A little opulent
Why it works: We all love visuals and we love inspiring visuals even more. Each of these images is pin-able so this post is Pinterest catnip for well, just about everyone. If she wanted to be super strategic, Jen would also @mention the original creators on social media, so they could retweet the post if they wanted to.

Your spin on it: Could you collect inspiring quotes that relate to your topic? Quotes about business? Or travel? Or style? Or wellness? Make sure that you credit the original poster and add title tags to each image. (I actually used this idea last week!)

2. Imaginary conversations

blog post ideas 2
Posted by: Man repeller
Why it works: Imagined conversations and assigning human characteristics to non-human things are hilllllarious. In this case, Leandra imagines February is her totally annoying, unditchable friend. A funny, relatable blog post ensues.

Your spin on it: What conversations do you wish you could have? What would the inanimate objects in your field of expertise say? How would a conversation with your camera go? Your iphone? Your accounting software? Your WordPress site?

3. One room, three ways

blog post ideas 3

Posted by: Checks and spots
Why it works: We all love a good side by side comparison and each of these looks will appeal to a different reader. This was actually a sponsored post and I think Clare did a great job creating pretty, engaging, helpful content that worked for both readers and sponsor.

Your spin on it: What can you compare and contrast in your business? Two blog designs that are identical other than the colors? Two outfits that are similar except for the accessories? Several photographs with different filters?

4. Most memorable moments

blog post ideas

Posted by: Elise Joy
Why it works: It gives us insight into Elise’s day to day, something most blog readers love – at least I do! I  also like that Elise’s favorite moments are a mix of things we can all relate to (the extra hour of daylight savings), big, exciting moments (speaking in front of thousands), and stories she told in other blog posts (so she can link to them).

Your spin on it: Just write your own version! Of course, you could write it with a more business-related angle, but I bet your readers would like to learn a bit more about you as a human.

5. Goal-related link round up

blog post ideas 4


Posted by: Food 52
Why it works: Food 52 published this post on January 2nd, when we were all in the throes of resolution-making. They (very wisely) paired a fun, doable resolution to cook more and better with 20 archived posts. Smart, eh?

Your spin on it: Could you create a post that ties into common resolutions in your professional field? 10 social media resolutions + 10 of your archived posts that would be helpful. 10 style resolutions + 15 of your older posts that would help readers keep those resolutions. You get the idea!

 6. What’s in season? 

blog post ideas 6


Posted by: Cookie + Kate
Why it works: Kate’s post is super helpful for people (like me) who want to eat seasonally but will forget themselves and eat strawberries all year long. It’s also an opportunity to link to other bloggers’ related recipes and promote some of her own archived content.

Your spin on it: What’s seasonal in your business? Could you write a post highlighting the styles and trends that work in the spring? The cheapest travel destinations? Home improvement projects?

Have you seen (or written!) any particularly interesting blog posts? I’d love to see them! Share links in the comments.

photo by death to stock photo // cc