I originally wrote this for the Vianza blog. Vianza is a platform that connects designers + wholesalers + retailers and removes approximately 99% of the stress and hassle of doing business. Check out their blog for super helpful small business tips!
So we’ve established that your business probably needs a blog. But what if you don’t actually, um, like writing?
Fear not, friend! There are ways around it! A few tips and tricks:
1) Realize that your posts need not be Shakespeare
Grammatically correct? Yes. Accompanied by attractive visuals? Yes. Of a readable length with easily scannable bits? Yes. Pulitzer-worthy prose? No. Really, there are some very, very successful bloggers who are (in my opinion) non-awesome writers. But they’ve got gorgeous photos, their lovely personalities come through in their writing, and the information they’re sharing is helpful and useful! Done and done. Write the way you talk, be conscious of spelling and grammar mistakes, and be brave enough to try. That’s about it.
If you’re funny and articulate with a great speaking voice, podcasts should be your jam. You can natter away on your topic of choice for 15-30 minutes, edit it a bit in Audacity (free! easy to use!), write up a wee summary and, voila! Blog post!
3) Image-heavy posts
This method is best for certain types of businesses - photographers, designers, style or fashion-related businesses, etc. Probably not a headhunter. Or a life coach. But if your business is image-based, your readers want to see what you’re up to! So use Picmonkey (also easy! also free!) to create a nice layout of that kitchen you redecorated/that wedding you shot/the fabric for your next line and then add 100 words explaining the project and you’re done.
4) Product round ups
If you’re a consultant or own a shop that carries multiple products that address specific needs, your readers and customers would probably love a roundup of this-is-life-changing-you-have-to-buy-it products. If you’re a interior decorator, how about your favorite wallpapers? Or colorful throw rugs? These posts only require a short intro and product description.
If you like podcasts (and you don’t mind seeing yourself on camera) vlogs can be a great option. And they don’t even have to crazy professional! JennaMarbles has made an entire career out of super funny but not-particularly-polished Youtube videos. Marie Forleo’s blog consists exclusively of super professional, once-a-week videos. Both approaches work!
6) For the advanced: hire a Virtual Assistant
If your hourly rate is more than $50 and you really, really, really hate writing, it might be worth your time to hire a Virtual Assistant with writing chops. You can record your thoughts or dictate a blog post and then have your VA transcribe it and shape it into a blog post. How fancy!
image by life refocused, for sale here