So you’ve create The Most Amazing product.
Maybe it’s a literary-themed cat calendar.
Or a line of sweet little leather clutches.
Or an espresso rind-ed hard cheese (!!!)
And (of course) you want everyone and their cat to know about it. But how do you create buzz around your products without annoying everyone? How do you engage your customers and invite them along for the ride?
Here are five things you can do to get people excited about your stuff.
These tips are most applicable to physical products but with a few tweaks coaches and marketers could use them, too! I’d also suggest spreading this business out gradually and gently over the course of months and guest posts - it will be a lot less likely to annoy/overwhelm your readers.
With that said, let’s dive in!
1. Post photos of your products in the sidebar of your blog or website
So many of us hide our products on a separate Etsy site or under a ‘shop’ tab. People can’t buy your stuff if they don’t know you’re selling it! Install the Etsy Mini app on your WordPress site or just add images of products to your sidebar and embed links to their sales pages.
2. Share behind-the-scenes photos of your work space and creative process
People love seeing works in progress and before-and-afters. Oooooh! A ball of yarn becoming a cowl! A half-dressed mannequin! When you post these photos, link to the sales page of similar products or tell your followers when they can expect to see these products for sale. Elise does a great job with this as do my friends at Frostbeard studio.
3. Share photos of your happy customers using your products
People love using your stuff because it’s awesome and more people will want to buy your stuff when they see tangible evidence of how awesome it is. When I sold my cat calendars, I asked pet owners to send me photos of their pets with the calendars and then I assembled an adorable Facebook album of the results.
Ask customers to submit photos of your products in action; you can even sweeten the deal by offering them a discount on their next purchase!
4. Create content about different ways to use your products
You sell cold-pressed olive oil? Do a round up of olive oil cake recipes. Share DIY olive oil beauty treatments. Share seasonally appropriate recipes that use olive oil. You get the idea.
And every time you publish a post like this you (obviously) link to your sales page.
5. Share sweet testimonials or reviews on social media
Since your stuff is fantastic, I’m sure people are saying lovely things about it. Right? Right. Don’t keep that information to yourself! Share it on Facebook; Danielle does it with class here.
If you get positive feedback in the form of a tweet, retweet it! If the review is longer than 140 characters turn it into a 440 x 200 image and embed it directly into your Twitter stream - like I did here. Of course, you’ll cleverly wrap up these testimonials with a link to your sales page.
How do you build buzz for your products? I’d love to hear your best stuff!
P.S. How to take gorgeous, sales-making product photos
photo by Eric Danley // cc
These are great ideas, Sarah, and I’m bookmarking to adapt for my service-based biz. I’ll be sharing this post though because I can think of a ton of clients who need to be doing this stuff right now-brilliant ideas as always Thanks ~N
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