Halley Gray is marketing strategist over at Evolve & Succeed. She focuses on getting creative freelancers booked out in advance (plus booming in business). She does this by using a specific combination of science experiments, content strategies and sales techniques. Read more about how getting booked out makes your life more fun.
As snazzy as I may have looked, my life was unbearably hard and I was hustling fiercely for very little money.
Once I turned that around (and am now booked out for six months) I was elated. Life was like a great massage, lotto win and high-five rolled into one.
I make custom strategies for my clients (which gets them booked out from 1-8 months over and over again) but there’s definitely a pattern that you can follow too.
So let’s skip the suffering for you and fast-forward to the exhilaration of being booked out in advance.
I’m assuming the following:
* You know what you wanna do (and it’s one thing.) You’re not changing from copywriter to designer to consultant every week.
* You have a pretty and functional website.
* You have worked with clients.
* You want online clients.
Yes? Entre vous!
1. Most people forget that what sells is a human connection. Not direct pitching. Leave out the “Buy my package because it’s the best!” line but focus instead on “Hey, how’s your website coming along?”
Takeaway: Go find places where people are being people online. FB groups, Google + Communities, Twitter and start talking to them and getting to know them. Extra points if you can find people you really like and want to work with.
2. Instead of talking about what you’re selling, use your blog posts to sell. Answer questions that people have around the product/service, or possible obstacles they have from buying, or your best tips to help them take their first step in the right direction.
Takeaway: Every time you write a post make it valuable to your reader. Don’t withhold information in the hopes that they’ll buy from you that’ll only spook them. Have one crucial nugget (at least) to help them work towards the goal your launch is selling.
3. The crucial factor to anything selling well is the sales page. Have you checked it? Updated it? The sales page is a living organism.
Takeaway: Not sure how to improve your sales page? Ask people you’d like to work with what’s missing and for feedback. That also can result in sales.
4. Set the bar. Figure out how many clients you actually need to get booked out.
Takeaway: Once you have a number making a goal is that much easier. Plus it helps to remind people that you’re in demand and the number of people you can serve is limited. Limited availability whips desire up.
5. Show results. It’s important that you show people behind the curtain. Are your clients getting the results you’re promising? Make sure to also talk about how you’re getting clients and that spots are going. No one knows if you’re getting hired but once they hear that you are? BAM! More clients come walking thru the door.
Takeaway: Tweet it out. Facebook it. Don’t keep your awesome results quiet. People need to hear about that to gain confidence to hire you.
6. Guest post. It might seem like a lot of work but being featured on a peer’s blog? Priceless. It keeps new traffic flowing in and allows you to be the popular kid online.
Takeaway: Invest the time into guest posts. You need new blood coming to your website to keep it healthy.
FAST FOOD STYLE: If you only do one of these do #4. People have been telling me that by having a number to focus on they have been able to get booked out faster and feel less stressed.
How far in advance do you want to be booked out and why?