503 comments later, I
a) had to drink some box wine and watch a lot of Parks and Rec
b) realized that both Sarah and I were repeating ourselves
If you wade through that sea of suggestions, you’ll see that there are 10-11 things that we suggested multiple times. It began to feel sort of ridiculous and obvious, but clearly, these were things that people needed to be reminded of. (Full disclosure: after making all these suggestions, I scrambled over to my Facebook page and took a lot of the advice I’d been giving others!)
If you subscribe to my newsletter you got an email outlining the first five oddly obvious mistakes that a lot of people make. But since I’m not tooooootally greedy with my knowledge, I thought I’d share a few of our insights.
Here are six more oddly obvious, quickly fixable mistake that you might be making online. Get to fixin’, tiger!
1. You haven’t customized the tabs on your Facebook page
You were super clever and uploaded the Twitter, Mailchimp, and Blogging apps to your Facebook page. High five, you! But did you know that you can customize the app icons so everything looks matchy-matchy and ‘on brand’? Yup, you can. Here’s how.
2. You’re not really interacting anyone on Twitter
Cleverly enough, social media is called that because you’re supposed to use it to be social. What? I know. While it is really important to promote your posts and products, it’s more important to actually talk to people. Make lists of people you know in real life, lists of publications you’d like to pitch, lists of bloggers you like and then talk to them. Done and done!
3. You’re not writing interesting tweets/statuses to promote your blog posts
I know it’s incredibly tempting (SO TEMPTING) to set your posts to automatically update to Facebook and Twitter. And then you end up with an update that looks like this: “Blog post: Stuff and Stuff [giant link].” It’s time-saving, but it’s not engaging, friends. I promote my blog posts on Twitter three times each day, with a different tweet each time. Sometimes it’s a pull quote from the post, sometimes it’s a questions. Interesting tweets are a lot more likely to get retweeted, too!
4. You’re only promoting your blog posts once
I know it feels a little over-kill-y, but because of the way we use Twitter, you can totally promote your posts more than once. I promote each of mine three times (around 9 am, 1 pm, 8pm) with a different tweet each time. If I’m feeling reallllly ambitious, I’ll even pull popular posts from my archives and tweet those.
5. You’re not using photos in your blog posts
Do it. Doitdoitdoit. If you write long, personal essays or you’re an incredibly successful, well-established blogger, you probably don’t need photos. For the rest of us plebeians, photos make our posts about a million times more engaging, clickable, and pin-worthy. I get all of my photos from Flickr: Creative Commons.
6. When you link to people on your blog, you’re not @metioning them on social media
When someone writes a guest post for you. When you include someone in a link roundup. When you feature a company’s products in a post. Get on those @mentions! Did you know that if you have a Facebook page for your blog/company, you can follow other blogs/companies with your page? It’s true. And then you can @mention them in your Facebook updates, too!
See? Oddly obvious. I’m sure I’m missing some or making mistakes, myself. Do you see bloggers doing anything obviously wrong that’s easy to correct?
photo by Stephen Harlan // cc