Here are some of my favorite blog posts from the last month!
8 really good, basic tips on ‘website sussing.’
Sweet eff, I needed this. 4 quick ways to help you stay focused on your business and what you do best.
If you’ve got thousands of blog posts in your archives (um, I have 2,100+) you can reuse and refurbish them!
Essentially, refurbishing content is the process of using your existing content and creating new forms of media with it. If you take a moment to think of all the different forms of content you consume on a weekly basis you should be able to come up with a solid list of ways to reuse your content. From blog posts to videos, transcriptions to audio files, slideshares to infographics your options are only limited by your own creativity.
Amanda Genther’s latest ebook is fantastic! I’m ashamed to admit I never wrote a business plan for Yes and Yes or my copywriting/consulting business and girlfriend has lit a fire under me.
Does your business have a manifesto?
It’s so easy to string together a bunch of platitudes and call them a mission statement. But what happens if you actually have a specific mission, a culture in mind, a manifesto for your actions?
The essential choice is this: you have to describe (and live) the difficult choices. You have to figure out who you will disappoint or offend. Most of all, you have to be clear about what’s important and what you won’t or can’t do.
Holy helpful! An incredibly thorough beginners’ guide to SEO.
Did you know you can use Easel to design a website in your browser? Wowza.
A reminder that in blogging, as in life or any other career, there are many different ways to become successful.
My friend Grant wrote this great piece about how to get into advertising - but it can apply to any creative field.
What have you been reading lately? Leave links to good stuff in the comments!
photo by striatic // cc