So let’s say I’m in the market for a life coach or GRE tutor or web designer.
I go a’googling and happen up the website of someone who looks like a perfect fit. Her portfolio is great! Her references look good! And she looks super friendly and sweet in her headshots. I click the blog tab in her menu bar and this is what I see:
Three blog posts. One from 2009. One from 2011. And one from two months ago.
Now, I might be a hard ass (spoiler alert: I totally am) but this Does Not Impress Me. Why, fortheloveofpete, am I going to give my hard earned money to someone who doesn’t have their act together enough to update their blog regularly? Or doesn’t take enough pride in their online space to delete an outdated blog? Why would I trust someone with my mind/GRE score/website when they can’t even be trusted to handle a blog?
I wouldn’t. So I move on to someone else.
Of course, one could argue that a super successful, super busy life coach/ GRE tutor/ web designer might be too busy to update their blog. But have you met Nubby Twiglet? Or Marie Forleo? Or Danielle LaPorte? Girlfriends are buuuuuusy with client work and consulting but they manage to keep their blogs updated on the regular.
And if you really, actually don’t have time to update your blog? Or you find it to be an unpleasant chore? Delegate it to an intern/VA/consultant (*cough*me*cough*). Or delete it! There are plenty of other ways to connect with clients and customers and peers.
How often do you update your business’s blog? And if you don’t, what’s your excuse? 😉