3 Ways To Make Your Clients Feel Really, Really, Really Appreciated (No lavish gifts or muffin baskets, required!)

This post comes to us via my dear, real-life friend Alexandra Franzen.  Alex writes about how to be a better writer. Which really means she writes about being understood. Which really means she writes about love. Her tips on clear, persuasive, positivity-charged communication have been spotlighted on The Daily LoveFast CompanyForbesThe Huffington Post and in several books. (Including one of her own.)  Learn how to write with style, simplicity + astonishing ease at AlexandraFranzen.com.

When you’re a coach, consultant, designer, coder, writer, editor or service-offerer-of-any-kind, making your clients feel really, really, really appreciated is not rocket science.

And contrary to conventional belief, expressing your gratitude isn’t about sending lavish gifts in the mail — like bouquets of roses or blueberry-studded muffin baskets.  Gifts are lovely — I rarely turn down a muffin, myself! — but showing your clients that you love, respect + genuinely care about them is actually much simpler. And less crumbly.

To quote Maya Angelou, a very famous online business strategist + certified life coach (right? I’m pretty sure I read that in O magazine…) “People will forget what you did. But people will never forget how you made them feel.”

For the next week — just as an experiment — make every email you send out to your tribe feel like a “thank you” note. Even if it’s not.

And while you’re at it: practice these three techniques with your current crop of clients. (Prepare to feel really, really, really appreciated, right back.)

Your client says: Hey, could you recommend a graphic designer I ought to hire?

You say: Sure! Here’s a list of my favorite 10 designers.

(You could leave it at that, and they’d be perfectly happy. But to make them feel really, really, really appreciated, add a personal twist…)

All of these designers are terrific, but I’ve highlighted the top 3 that I think would be perfect for YOU. If you’d like a personal introduction to any of ‘em, let me know.

Your client says: OHMYGAWDYAY!

Your client says: I’m feeling really frustrated by my current website. It’s old and clunky and I’m embarrassed to show it to anyone — which is making it difficult to promote myself in the media. It’s really holding me back, but I don’t have the budget for a big, fancy website overhaul. {insert ten more minutes of rambling + mental spillage, here} Argh! What should I do?

You say: It sounds like you’re craving a crisp, sleek website that reflects who you’ve become — not who you were, back when you first started your business. What if we created a super-simple 3-page WordPress site — nothing fancy, just clean lines + gorgeous new headshots — and kept the whole project under $1,000? Sound good?

Your client says: {sniffle, sob, weep} OHMYGAWDYAY and THANKYOU and YES! When do we start?


Your client says: I know I need to work on being more ‘visible’ online — guest-blogging and stuff. But it just feels so draining. Blech.

You say: You know, you’re such a natural on video — maybe that’s the medium to focus on, instead of writing? I happen to know someone who does a weekly video-interview series with cool entrepreneurs. Want me to introduce you two, via email?”

Your client says: OHMYGAWDYAY, you are SO right! I’d never considered that. And YES! Introduce away!

*Not just to other people + resources, but mental connections that your client can’t quite see on their own.

With every conversation + email exchange, your purpose is simple + clear:

Personalize. Really listen. Synthesize + echo back information. Make connections.

Your clients will feel deeply seen, heard + appreciated — no muffin basket required.

(And if you still feel compelled to blast some pastries through the postal system, you can go right ahead + send them to me. 😉

photo by briana lehman // cc


Kieran O'Connor

I’m not sure people forget whet you do for them. Many times I have extracted a client from a big tax problem and I am sure they remember that! Sure, they probably felt relieved but the overriding memory will be a problem resolved. I hope.

Comments are closed.