All of this is to say – I’ve been blogging for a long, long time.
As I type this, there are 2,732 posts in my archive. Two thousand seven hundred thirty-two! Since the summer of 2008 I’ve been posting between five and seven times a week. I posted while I was working full time, I posted while I was working full time and tutoring on the side, I posted while I was backpacking around India, Asia, and the Antipodes for 10 months.
I will be the first to acknowledge this is ridiculous. Really and truly, you don’t need to post this frequently. I am a Virgo, eldest child of Germanic heritage; my insane work ethic is something I come by honestly but I’m not sure I’d recommend it. If I could turn it off, I would!
With that said, I know that many people struggle to post regularly or to develop an editorial calendar that works for them. If you’ve been blogging for a long time and you feel like you’re burning out or if you’re just starting and struggling to find your footing these tips might help.
1. Create post series
It’s a million times easier to come up with ideas when you’re thinking within an established framework. I have six post series; each of them ties into different offerings, different types of readers, and different potential sponsors. Mini Travel Guides tie into my travel ebooks, Real Life Style Icon interviews help me reach new readers (and introduce my readers to new blogs), the Kitchen Globetrotter series is Pinterest catnip.
It’s so much easier to plan out my month when I’m thinking “What type of food should we write about for Kitchen Globetrotter this month?” rather than “What in the world should I write about?”
2. Write things that are directly related to your services and offerings
When you’re stuck for an idea, just have a look through your sales pages. What problems are your products solving? Write content that relates to those problems.
Problem solved by your product: decluttering your house
You write a post about: organizational tools that will help you declutter
Problem solved by your product: long-term solo travel
You write a post about: how to take a sabbatical from work
3. Bring on contributors
Contributors will make your blogging life so much easier! I have two contributors who write about topics I don’t know about (vegan cooking and DIYs) and their posts get favorited and shared all over Pinterest. Contributors can lighten your writing load, attract new readers, and share expertise in areas you don’t know about.
4. Take time to refill your creativity/inspiration bucket
You know where I get my best ideas? Sitting in my office, in my yoga pants, with a cold cup of coffee. Juuuuuust kidddding! I get my best ideas when I’m out and about – walking around my neighborhood, road tripping, taking a dance class, or chatting with friends at a new restaurant. If you’re looking to get new ideas, you’ll probably have to get at least slightly outside your comfort zone.
5. Stop posting so damn much
This is just as much of a note-to-self as a note-to-you. About a year and a half ago I stopped posting on Fridays; I post four times a month here and one of those posts is a link round up and one is a guest post. It’s important that you post regularly, but it’s also important that you don’t burn out and hate your life.
If you’re a blogger who writes a ton - how do you do it? Share your tips in the comments!
P.S. A version of this post appeared on Evolve + Succeed, but I was so happy with it I wanted to re-post it and share it with you guys!
photo by Laineys Repertoire // cc